Every product was about the baby. Nobody was looking after the mother. We built Tendra to change that, starting with the sleep, comfort and recovery that get quietly pushed aside.
Everyone's looking after the baby. We're looking after you.
Maternal comfort, recovery and freedom — the things that quietly disappear when a baby arrives. Tendra puts them back.

It's 3am. Your hips ache, the baby's fine, and nobody's asked how you're sleeping. We made Tendra for that moment.
Shop by need
Comfort, recovery, and a little freedom
Three simple ideas behind everything we make.

The night your body finally lets you rest.
Our full-body pregnancy pillow supports your bump, back, hips, knees and neck at once, so you can settle into side-sleeping and actually stay asleep.

Why we built Tendra
Free worldwide shipping
Fast, tracked delivery, on us.
30-night promise
Sleep on it. If it's not right, we'll make it right.
Mother-first
Designed around her comfort, not just the baby's.
Real support
A real person replies within 24 hours.
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